First Alternative (FA) aspires to be a cooperative model, providing high quality natural and organic products in a community-oriented store.
FA is a community market aspiring to be a model for environmental sustainability through our purchasing and workplace practices. We seek to honor our traditions and build upon our potential. We are committed to cultivating tolerance and diversity in our operations. We strive for excellence in our products and services, including wholesome organic foods, innovative education and community outreach, while offering high quality, local, organic and minimally packaged products whenever possible. We will act ethically and appropriately in our pricing practices. We seek to provide a democratic business climate, fostering worker and owner participation, according to cooperative principles.