Why did you paint the North Store and how did you choose the color?


Bill Genné, North Store Manager

Painting the North Store was the first step in unifying both of our stores aesthetically. Although we have two locations, this helps us emphasize the fact that we are one Co-op and one community. The new color was chosen so that we could bring a focus to the overarching First Alternative Co-op brand, and better highlight the important parts of the building to make the customer experience better (entrances, signs, and parking areas). We will be continuing to add additional greenery, plants, and visual elements that will continue to brighten up the aesthetic of both stores and showcase the Co-op’s brand.