First Alternative Natural Foods Co-op History

First Alternative was founded in 1970 by a diverse group of concerned citizens and Oregon State University students. They were committed to offering education for people who wanted to adopt healthier lifestyles, and to provide the community with a source of high quality, nutritious foods at the lowest possible prices. To this day, we continue to strive to be a cooperative model, providing natural and organic food in community-oriented stores.

FIRST ALTERNATIVE HISTORY TIMELINE

1969

Starting Out With An Idea

The idea for First Alternative Co-op was born: a community-run place to find quality natural foods at an affordable price. Oregon State University Professor William Denison mentored a group of students who helped start the Co-op along with members of the Corvallis community.

1970

First Alternative Co-op Opens

The Co-op first opened its doors to the public on November 23, 1970. Volunteers sold customers bulk foods: beans, rice, flour, nuts, honey, and cheese. This photograph from a Gazette Times article shows opening day at First Alternative, with customers stocking up on dry goods.

1972

Co-op Moves to South Town

The Co-op moved to its current South Corvallis location on SE 3rd St. in what used to be a drive-in.

1975

Produce Department Added

In the mid-1970s, fresh produce at the Co-op was sold from a stand outside the building. By 1979, produce moved indoors, becoming part of the store.

1982

Battling Challenges in the Early 1980s

Unemployment, inflation, and competition from Waremart’s new bulk department flattened growth in this period.

1985

Store Improvements in the 1980s

The Co-op initiated many enhancements in the eighties: exterior signage, advertising, shopping carts, and beer/wine. This photo shows the newly installed exterior sign for the store, installed in 1985.